Think of your logo as the first handshake your business has with your potential customers. It is very important to make a good first impression but even more important to make a memorable one. Your logo is the visual representation of your brand and so logo design is intrinsically important to business branding.
The logo design approach can feel very daunting to newbies and there is a temptation to take the easy route and go for something generic, and avoid the imagined anxiety that comes with creating something from scratch. This would be a mistake of course because being generic means not relating to anything specific, which of course can be easily forgotten. If approached with the right mindset and following the correct steps, creating a logo can be an extremely fruitful exercise even for those who don’t have experience working with graphic designs and visual tools.
Learn the basics of creating a logo
There are a few things to consider when creating a logo. First, it has to be simple and versatile. The logo design also needs to be memorable, so people can remember it again and again. It should also be enduring and appropriate as well. The best logos are created following these three basic design principles:
Keep your logo design SIMPLE. Your logo should be easily recognizable by being clean and uncluttered. It should clearly communicate your story to the viewer so take time to pair the right typefaces with the right symbols and take time to consider the use of white space to allow your logo to stand out.
Even though you should aim for simplicity, the goal here is to ensure your logo is not generic. It should exude its own originality and be distinctive enough to remain in the minds of your viewer. Dare to be different and
Your logo should be appropriate for your intended audience. As such, you should focus on making sure that the logo that matches the product and the industry. Think of how colors and typefaces can be symbolic of an industry, for instance it would be inappropriate to use playful typeface for an engineering firm.
Create your own logo design process
It’s very important to have a design brief and understand what the client expects from the logo. Doing industry research and learning more about the company also helps. You also want to know more about sketching and conceptualizing. You should take breaks if possible, because this helps your ideas mature, and it will bring in front a very interesting, powerful experience you do not want to miss. Finding some inspiration for the design is extremely important, so you have to keep that in mind.
What type of logo should you go for?
You have 7 different logo types you can choose from. There are lettermarks, wordmarks, pictorial marks, abstract logo marks, mascots, combination marks or emblems. Each one of these showcase your branding personality, and it’s a great way to assess how you showcase and promote your business.
In addition, you must think about the design style. You can go for a classic design, but you can also have a retro/vintage or modern/minimalist logo. Of course, you can also go on the handcrafted logo or fun logo route. Some people also decide to combine styles, which is very important
Think about what your logo represents
Are you looking to share a logo that’s simple, yet connected to your business? Or do you want just a logo design that’s cool, but which doesn’t have any connection to your business? You can go either way, but ideally you want to relate the logo to your company or at least your industry for the best results.
Select the right logo color
Every color has its own meaning. That’s why you want to figure out what color you want to go for, as it represents a certain thing.
- Gray offers a serious, nature look
- White is suitable for minimalistic, modern and clean looks
- Black is also good for modern looks, and it delivers a sense of sleekness and luxury
- Brown is great for masculine, rugged and vintage looks
- Pink is a girly color, so it works great for a girl/woman-focused business
- Purple is a color that delivers a sense of luxury and mystery
- Blue symbolizes trustworthiness, classiness and maturity
- Green works for any brand that wants to establish a connection to nature.
- Yellow offers an energetic, cheerful approach to your brand.
- Orange is playful, invigorating and visually impressive
- Red is great for youthful, happy and fun brands
Using all these tips is very important if you want to deliver the best logo design. Everything from the logo style to the colors you use will make a difference. That’s why you need to spend a lot of time in front of the drawing board, trying to establish the right idea. Many times, your logo will require some revisions until you make it perfect. Try to keep that in mind, come up with a variety of logo ideas and pick the one that suits your needs the most.