A Beginner’s Guide to Successful Email Marketing

a beginner's guide to email marketing

Everyone is using their email to connect with others and even for promoting their business ideas. If you want to grow your company, Email Marketing is an essential part of that, and it can bring you a lot of amazing results. The quality is always second to none if you establish the right Email Marketing campaign and stick to it. While it will take some trial and error to make it work, it all comes down to following the Email Marketing 101 steps that you can find below.

Set Your Email Marketing Goals

email marketing goals

You can’t start an Email Marketing campaign without knowing the goals you have in mind. These can be anything from having a higher open rate to increasing your email list, adding a new type of A/B test with every campaign and so on. The idea here is to focus on finding new ways to grow and expand, as that’s what makes Email Marketing such a great tool in the first place.

Pick a template or start your own Email Marketing template from scratch

email marketing templates

Starting with a template is easier because you already have some of the work done for you. The Email Marketing guide can also show a way to create your own template. Ideally, you want to have an email header and footer, and some whitespace in place as well. The main advantage is that you get to create your custom heading and footer, and you can also optimize the whitespace as you see fit, which is what works very well.

Prepare the best Email Marketing copy that you can

email marketing copy

Here you have multiple options. You can talk with a copywriter and have him/her do the writing for you. Hiring a professional is ideal here, because you want great content that’s enticing. This is the main purpose of your Email Marketing campaign, so you want to be 100% sure that you are getting the right results and value. That’s what makes this such a good idea in the first place.

Comply with regulations

email marketing regulations

The thing to note here is that you must comply with the email regulations, otherwise you can end up in the spam folder. Make sure that you understand the US Can SPAM law. If you don’t comply to regulations like this, you can end up with a low sender reputation, and most of your messages will be in the spam folder.

Test and send the emails

test email campaigns

Once you comply with those requirements, you want to prepare the right email marketing strategies and commit to improving as you go along. The important aspect here is making sure that you test and see how people react to the Email Marketing campaign, if they open the email and so on. All the little things matter, so try to take that into consideration for the best results and experience. Of course, you also want to measure results and see what can be improved. Constant monitoring is important and it will make a huge difference from a business perspective.

Stick to a schedule

email marketing schedule

You want to start using Email Marketing tools, but you also want to have a schedule. It’s a good idea to not send messages randomly. Instead, try to figure out a schedule and stick to it. This can help quite a lot, and it will convey the benefits and results that you may need. The great benefit here is that once you have a schedule, people will know when to expect messages from you. It shows a more professional attitude, and the payoff can indeed be worth it in the end.

What Email Marketing software should you use?

email marketing software

There are plenty of Email Marketing software options, some of which are better than others. However, it’s imperative to narrow down the right Email Marketing tools and then use them properly. With that being said, there’s no shortage of options, all you need is to find what works for you and then just go from there.


Constant Contact

There are many things to like when it comes to this tool. It can automate the Email Marketing process, and it also has its own set of features like social media sharing tools, list segmentation and a comprehensive image library. They also bring 100+ templates you can use, a 2 month free trial and great integration with Facebook Ads, WordPress, Shopify and many others.



This tool is also very good for marketing automation. It has great integration with membership sites, ecommerce platforms and many others. On top of that, it’s suitable for ecommerce and bloggers alike. And yes, there is a free plan you can test out and use, and a 30-day refund policy in case you dislike this tool. It’s definitely worth checking out, so give it a try for yourself.



Over the years, GetResponse has transformed into a very powerful email tool. It has email generation landing pages, webinar solutions, sales funnels and many others. It’s particularly focused on automation, which is incredibly important. They have third party lead generation software integration, as well as over 500 templates you can use.



MailChimp is maybe the most popular app in this field. It has a great pricing structure, more than 250 app integrations, and it also has a website builder, hosting, CRM features and domains too. Like others, it’s a very complex and powerful marketing tool that helps you connect with customers in no time.



Here you have a lot of email marketing features and plenty of automation solutions. They also added a dedicated CRM and SMS marketing too. That alone really goes to show the value you can receive and how it all comes together. Pricing is based on how many emails you send rather than how many people you are in contact with.


As you can see from this Email Marketing guide, it’s more important than ever to connect with people via email. They still use it every day, and you will find yourself impressed with the tremendous value and benefits. It does take a bit of a trial and error to identify the best Email Marketing software you can use, but once you do, it will be worth it!

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