Around 13% of our planet’s population is on Instagram and 80% of those people are following brands. As a result, this is one of the best ways for you to boost your exposure and bring in lots of leads and customers. Moreover, Instagram has an engagement rate of 4.21%, which is higher than Facebook, Twitter and Pinterest. As you can see, Instagram is a powerful platform with great potential to generate leads and increase sales. But how can you do that? Here are some great Instagram tips you can try out today!
Tell stories and try to post often
If you want to bring in lots of website traffic and enhance brand awareness, it’s important to create great posts. A good thing to focus on in sharing stories, because they are more enticing when compared to other types of content out there.
You can also harness the power of Instagram Stories, a feature where you post time-limited content. It delivers exclusive content so you can further interact with your audience. Also, remember to post as often as possible. The more often you post, the better value you can offer to your readers. Plus, you’re expect to post often if you want to keep people entertained, informed and happy.
If you want to gain more Instagram followers and grab user attention, use hashtags. These will help you gain traffic, since people can search for a hashtag and find you that way. Plus, they also make it easy for you to express yourself. It’s even possible to create your own hashtag, that will make it easier to spread certain ideas and features.
Giveaways bring you more potential viewers and followers. As a result, it makes sense to post a giveaway from time to time. Once you do that, continue posting meaningful content so you can maintain the attention of your customers.
Add CTAs to your posts
You always want to make sure that you bring Instagram followers to your website or landing page. Which is why you want to direct customers via a call to action. It’s a system that works incredibly well, and you will have no problem harnessing its true potential. We recommend you to use this approach if you want more attention towards your offers and content.
Geotags help you show your location, and they can be used to focus on a certain audience. It’s a very good idea to use geotags often, especially if you want to promote certain products or services to local customers.
Go Live on Instagram
Instagram Live offers you a unique opportunity to interact with the audience and boost engagement rates naturally. Plus, you can also create an IGTV series that you post regularly to keep people entertained. It’s a system that works incredibly well, and you will be very impressed with the return on investment.
Interact with followers via comments
Your followers feel special if you reply to their messages and comments. Sure, you can’t reply to everyone, but make a habit out of replying to your followers often. Not only does it boost engagement rates, but it also shows that you care, and that can make a huge difference.
We recommend you to use all these tips if you want to create a great Instagram strategy focused on growth. Remember, you can’t see results right away, it will take some time to obtain the right exposure and benefits. But with proper trial and error, you can make it work. We recommend you to use these tips, study your analytics and find new ways to improve. It will help you immensely in the long run!