The world of video marketing is constantly changing and evolving, so you need to find creative ways to push the boundaries and take your videos to the next level. It’s very important to stay up to date with trends and ensure that you follow all the best practices. Video marketing has great value and potential to substantially increase your market reach and thus is a must for businesses looking to grow and thrive.
Animated explainer videos
Animated explainer videos are great for several different reasons. People love these videos because they are creative, energetic, easy to follow and digest. Animated explainer videos are all about having fun and producing content that is unique and engaging, while being informative and direct with your messaging. These types of videos are a great option to include in your video marketing efforts.
Vlogging becomes even more popular
Vlogging is extremely popular, and its popularity will only increase in 2022. What this means is that you can harness the growth by vlogging yourself and/or collaborating with vloggers/influencers to promote your business. Vlogging opens up the human side of your business and allows your customers and potential customers to get a more personal view of your brand and connect with you on a deeper level. Vlogging can lead to incredible results for your marekting efforts. It can help you develop a strong following of customers who trust you, are loyal to your brand and become raving fans.
More focus on longer storytelling
Why is longer storytelling a video marketing trend? It’s simple! Videos are a great way to tell stories and more and more viewers prefer video content over written stories. Creating longer content storytelling videos provides more value to your viewers, allows for more opportunities to get to know your brand and is more likely to increase engagement with your audience. These are some of the reasons why you should focus on longer videos that tell a good story about your brand, products, services and customers.
Another video marketing trend that is continuing to rise right now is the shoppable video. As the name implies, shoppable videos allow customers to click on the video, access links to the products featured the video and shop directly from those links. With these videos, viewers no longer have to take the additional step of scrolling away from the video to check the video description or worse have to head to a search engine to look for the item to purchase themselves. Shoppable videos offer a much improved and engaging viewer experience by encouraging people and making it easier for them to buy the items they see and like right away.
The adoption of 360-degree videos is on the rise! 360-degree videos use newer technology to give viewers a complete 360-degree immersive view of the content shown in the video. Viewers are able to control the viewing experience by using direction controls (click and drag) to view the content from which ever direction and perspective they choose. This allows viewers to explore the content and enjoy an enhanced experience, as opposed to simply viewing content in one way while watching traditional videos.
Note, special camera equipment specifically designed to shoot 360 video footage is required to create these videos. There are a wide range of such cameras available in the market, from entry-level affordable cameras to much higher-end cameras. There’s a bit of a learning curve to start creating 360-degree videos, but there are tutorials available, as well as companies that you can hire to produce the videos for you.
More live video streaming
Live video streaming is already popular and will continue to trend upwards for the foreseeable future. Live videos offer the opportunity for individuals and brands to provide information and directly engage and interact with their audiences in an informal and approachable manner. With live video streaming, you can share information and ideas and receive immediate feedback. It is a great option to include in your video marketing strategy, providing you the opportunity to add a personal touch and get a better understanding of your audience’s thoughts and needs. This, of course, is invaluable knowledge that you can use to make improvements and help your business grow.
Short form videos are EXPLODING
While some people like longer, story focused videos, some do not have time to consume such content. With so much content available and time constraints being an issue, short form videos, like TikTok videos, have received a lot of exposure and have become legitimate and very beneficial video marketing tools. This is a trend you should definitely take advantage of. Short form videos are quick and easy to create and they encourage you to be fun and creative with your content. Don’t miss out on the opportunity to expand your audience reach by using short form videos as part of your video marketing plan. .
User generated content
People love creating videos featuring their favorite brands. You can harness this trend by creating giveaways, discounts and other incentives to encourage your customers to create and share videos showcasing your brand, products and/or services. User Generated Content is a great way to boost your brand awareness, generate leads and encourage buyers trust in your brand. With little effort on your part, user generated content can generate remarkable results.
AR and VR videos
Augmented Reality (AR) and Virtual Reality (VR) technology is becoming more and more accessible. More and more social platforms, sites and apps support and encourage AR & VR content. More brands are starting to test the waters with creating Ar & VR experiences to offer new and unique content to their customers, as well as expand their reach to new audiences.
Around 85% of the videos on Facebook are watched without sound. People may be watching while in public spaces, at work or other environments where they cannot turn on the sound, so it’s important to create videos that convey your brand’s message clearly with or without captions. This allows you to cater to the ever increasing audience that tends to watch videos without sound and increases the shareability of your content.
Video marketing is a key element to developing a successful marketing strategy for your business. This list of 10 up-and-coming trends in video marketing highlights the areas you should be focusing on with your video marketing content. Whether you create the content yourself or higher a company to create the content for you, it’s important to take note of these trends and incorporate them into your video marketing strategy for your business.