Wednesday February 22, 2012
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29
January
2012

Why Web Users Should Care About The ACTA Treaty...

Mashable.com

The technology community came out in force against SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) before those two bills were shelved last week. With them gone, we can expect tech experts and Internet users to step away from politics. The battle has been won, right? Wrong. There’s another fight heating up, and this time it’s global.
Meet the Anti-Counterfeiting Trade Agreement, or ACTA.
ACTA is an international treaty designed to protect intellectual property rights. The agreement was first created by the U.S. and Japan in 2006, and Australia, Canada, Morocco, New Zealand, Singapore and South Korea signed on last year. Whereas SOPA and PIPA were proposed bills in the U.S. House and Senate respectively, ACTA is a plurilateral treaty between the countries that sign on to the agreement.

The technology community came out in force against SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) before those two bills were shelved last week. With them gone, we can expect tech experts and Internet users to step away from politics. The battle has been won, right? Wrong. There’s another fight heating up, and this time it’s global.

Meet the Anti-Counterfeiting Trade Agreement, or ACTA.

ACTA is an international treaty designed to protect intellectual property rights. The agreement was first created by the U.S. and Japan in 2006, and Australia, Canada, Morocco, New Zealand, Singapore and South Korea signed on last year. Whereas SOPA and PIPA were proposed bills in the U.S. House and Senate respectively, ACTA is a plurilateral treaty between the countries that sign on to the agreement.

15
January
2012

White House Opposes Parts of Antipiracy Bills

NEWYORKTIMES.COM

WASHINGTON — The Obama administration said Saturday that it strongly opposed central elements of two Congressional efforts to enforce copyrights on the Internet, all but killing the current versions of legislation that has divided both political parties and pitted Hollywood against Silicon Valley.
Related
Media Decoder Blog: Fighting Antipiracy Measure, Hackers Click on Media Chiefs (January 13, 2012)
Lines Drawn on Antipiracy Bills (December 15, 2011)
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The comments by the administration’s chief technology officials, posted on a White House blog Saturday, came as growing opposition to the legislation had already led sponsors of the bills to reconsider a measure that would force Internet service providers to block access to Web sites that offer or link to copyrighted material.
“Let us be clear,” the White House statement said, “online piracy is a real problem that harms the American economy, threatens jobs for significant numbers of middle class workers and hurts some of our nation’s most creative and innovative companies and entrepreneurs.”
However, it added, “We will not support legislation that reduces freedom of expression, increases cybersecurity risk or undermines the dynamic, innovative global Internet.”
The bills currently under consideration in Congress were intended to combat the theft of copyrighted materials by preventing American search engines like Google and Yahoo from directing users to sites that allow for the distribution of stolen materials. They would cut off payment processors like PayPal that handle transactions.
The bills would also allow private citizens and companies to sue to stop what they believed to be theft of protected content. Those and other provisions set off fierce opposition among Internet companies, technology investors and free speech advocates, who said the bills would stifle online innovation, violate the First Amendment and even compromise national security by undermining the integrity of the Internet’s naming system.
Though the Obama administration called for legislation this year that would give prosecutors and owners of intellectual property new abilities to deter overseas piracy, it also embraced the idea of “voluntary measures and best practices” to reduce piracy.
Whether Congress can produce a compromise is uncertain, particularly in the House of Representatives, where Republicans have fought bitterly over the antipiracy legislation and party leaders, who control the chamber, are loath to offer further opportunities for intraparty battles.
The Motion Picture Association of America, the Hollywood lobbying group that has been most visible in its support for the current bills, said in a statement on Saturday that it welcomed the administration’s call for antipiracy legislation. But, the trade group added, “meaningful legislation must include measured and reasonable remedies that include ad brokers, payment processors and search engines.”
Hollywood and the music industry have broad political support for their efforts, and the Chamber of Commerce and labor organizations have pushed for the legislation. But they often find themselves facing off against the libertarian views of leaders in the technology industry.
Opponents of the House bill, the Stop Online Piracy Act, and the Senate bill, the Protect IP Act, have focused most of their attention on the proposed blocking by Internet service providers of Web sites that offer access to pirated material.
In December, a group of influential technology figures, including founders of Twitter, Google and YouTube, published an open letter to lawmakers saying that the legislation would enable Internet regulation and censorship on par with the government regulation in China and Iran.
That argument struck a chord with the Obama administration, which through the State Department and other channels has been pushing other countries to loosen restrictions on Internet access.
In its statement Saturday, the White House said any proposed legislation “must not tamper with the technical architecture of the Internet.” Parts of the bills that provide for filtering or blocking through the Domain Name System — the Internet’s address book — could drive users to unreliable routes through and around the blocked sites, the White House said. That would “pose a real risk to cybersecurity and yet leave contraband goods and services accessible online.”
The statement did not threaten a presidential veto, but it made plain what types of piracy enforcement measures the White House would not accept.
The statement was attributed to Victoria Espinel, the intellectual property enforcement coordinator at the Office of Management and Budget; Aneesh Chopra, the administration’s chief technology officer; and Howard Schmidt, a cybersecurity coordinator for the national security staff.

WASHINGTON — The Obama administration said Saturday that it strongly opposed central elements of two Congressional efforts to enforce copyrights on the Internet, all but killing the current versions of legislation that has divided both political parties and pitted Hollywood against Silicon Valley.

The comments by the administration’s chief technology officials, posted on a White House blog Saturday, came as growing opposition to the legislation had already led sponsors of the bills to reconsider a measure that would force Internet service providers to block access to Web sites that offer or link to copyrighted material.

“Let us be clear,” the White House statement said, “online piracy is a real problem that harms the American economy, threatens jobs for significant numbers of middle class workers and hurts some of our nation’s most creative and innovative companies and entrepreneurs.”
However, it added, “We will not support legislation that reduces freedom of expression, increases cybersecurity risk or undermines the dynamic, innovative global Internet.”

 

09
January
2012

Apple May Launch iPad 3 in March, iPad 4 in October

BGR.com

Apple plans to launch a new “iPad 3? with a Retina Display this coming March, and then a second “iPad 4? model in October that will ship with “killer applications.” Citing unnamed sources from within Apple’s component supply chain, DigiTimes on Friday reported that Apple is prepping both new iPad models for a 2012 launch. The first model, dubbed iPad 3, will feature a QXGA 1,536 x 2,048-pixel HD display and significantly longer battery life, and Apple reportedly has plans to drop the price of its current iPad 2 model to $399 when it launches its new tablet in March. Read on for more.

A second new iPad referred to as the iPad 4 by component suppliers will then launch in October, perhaps alongside Apple’s next-generation iPhone. BGR exclusively reported in December that a redesigned iPhone with an aluminum case will launch this coming fall. Few details surrounding the iPad 4 were provided, though the site did say it would include a 9.7-inch display along with “much upgraded hardware specifications and integrated applications.”

DigiTimes has claimed in multiple reports that Apple plans to launch two new iPads in 2012, but other sources suggest the second model is in fact an early prototype of Apple’s 2013 iPad model. Instead, Apple will reportedly launch a new iPad model in March while maintaining iPad 2 production and selling a single model of the older tablet at a lower price.

07
November
2011

Google Plus Launches Pages For Brands And Business

simplyzesty.com

Google have just made an interesting move for their social networking efforts by copying one of Facebook’s biggest success and launching their own pages product. Google have just announced it on their blog and as they say:


So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.


The big question is how many brands and businesses are going to jump on the Google+ bandwagon, and start investing time and money there. The answer will probably come down to SEO, and the added benefits that Google will be able to offer, including analytics and integration with Google’s other products like Adsense.

05
October
2011

Apple co-founder, Chairman Steve Jobs dies

CNET.com

Steve Jobs, from his early days of tinkering with electronics to today's groundbreaking designs of the iPhone and iPad, never wavered from his vision. An iconoclast who changed the way we do everything, from how we listen to music and watch movies to how we teach our children,

Jobs died today. He was 56.


"Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives," Apple said in a statement. "The world is immeasurably better because of Steve."

22
August
2011

Skype To Acquire Year-old Group Messaging Service GroupMe

TechCrunch.com

Skype will acquire group messaging serviceGroupMe, a service that was born at a hackathon at TechCrunch Disrupt in New York in 2010. GroupMe was founded by Jared Hecht and Steve Martocci. The terms of the deal, including price, aren’t being disclosed.

Just a couple of months after TechCrunch Disrupt the company closed a $850,000 round of financing from Betaworks, SV Angel, First Round Capital, Lerer Ventures and a number of prominent angels. Early this year the companyraised $10.6 million more from Khosla Ventures, General Catalyst and previous investors.

19
August
2011

Google Buys Motorola for $12.5 Billion

TechCrunch.com

Google just announced that it is acquiring Motorola Mobility. The search and online advertising company is buying the company for approximately $12.5 billion (or $40 per share), in cash. The price represents a premium of 63 percent to the closing price of Motorola Mobility shares last Friday. Google had about $39 billion in cash at last count.

Here’s the other important part of the PR (the why, and what happens to Android now):

The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business.

In a blog post, Google co-founder and CEO Larry Page writes that Google has acquired Motorola not only because of its strength in Android smartphones and devices, but also for being a “market leader in the home devices and video solutions business.”

It’s also a move to build up the company’s patent portfolio, he adds, as it will “enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies”.

According to Motorola Mobility’s website, the company holds approximately 14,600 granted patents and 6,700 pending patent applications, worldwide, as of January 2011. Update: You can find updated numbers on this – based on the conference call – in our follow-up post.

Motorola Mobility is what used to be the Mobile Devices division of Motorola until January 2011.


18
August
2011

Ad Groups Oppose New Domains, ICANN Chief to Step Down

PCMag.com

The online advertising industry this week encouraged the Internet's governing body to withdraw its plan for issuing new domain names, arguing that it could hurt brand owners financially.

The objection comes as the current chief at the Internet Corporation for Assigned Names and Numbers (ICANN), Rob Beckstrom, announced that he will step down in 2012.

According to the Interactive Advertising Bureau (IAB), major corporations will be forced to buy domain names that cover their brands—like .verizon or .facebook—in order to prevent cyber squatters from grabbing them first. Given that applications include a $185,000 fee, that could be an expensive undertaking.

12
March
2011

LinkedIn launches Social News Service

(EON: Enhanced Online News)--LinkedIn, the world's largest professional network with more than 90 million members worldwide, launched the beta of LinkedIn Today, a new product that surfaces the top headlines and stories being shared the most across multiple industries by LinkedIn’s trusted network of professionals. LinkedIn Today gives members a customized and tailored way to consume the top trending news relevant to a particular industry and by what is being shared the most frequently by those industry’s professionals.
“Having a professional and tailored lens on news and insights is not only an efficient way to gather information for your work day, but it also arms you with the insights you need to make strategic business decisions.”
Three Unique Professional Lenses on News and Insights
LinkedIn Today allows members to access their professional news through three different lenses – by their connections, industry, and the broader global professional network. LinkedIn offers the unique ability for members to read what their connections are reading, as well as access a digest of what is top of mind across their specific industry. They will also have the ability to read what headlines are trending across multiple industries and sources by LinkedIn’s global network of professionals.
“LinkedIn Today provides our members with a quick and easy way to digest trending news gleaned from the collective wisdom of 90 million professionals – what they are reading, what they are sharing, and what they are saying,” said Deep Nishar, SVP of product and user experience at LinkedIn. “Having a professional and tailored lens on news and insights is not only an efficient way to gather information for your work day, but it also arms you with the insights you need to make strategic business decisions.”
Members will also have the ability to customize their LinkedIn Today experience by “following” up to 22 industries, including Internet, Real Estate, Nonprofit and many more. Members will also have the option to “follow” specific news sources and will have the option to choose from a wide range of outlets, from Financial Times to Mashable, to see the most shared headlines by news source in addition to industry.
LinkedIn Today Provides Deeper Integration
LinkedIn has also deepened its relationship with Twitter to offer members the ability to bind their accounts and share updates on both LinkedIn and Twitter. Within the LinkedIn Today product, members will have the ability to tweet trending news to their Twitter account, as well as post it to a LinkedIn Group and email it directly to their existing LinkedIn connections.
In addition, LinkedIn Today will feature relevant StumbleUpon content tailored to each industry that will include evergreen and trending content recommended by the StumbleUpon community of over 14 million members. LinkedIn Today also offers a Top Sources section that recommends news sources that have integrated the LinkedIn Share button on their websites, including Bloomberg.com, Wall Street Journal Digital Network, CNNMoney, and many more.
LinkedIn Today Goes Mobile
The company also announced today, the launch of LinkedIn’s iPhone application version 3.6, which will deliver the LinkedIn Today experience to all iPhone users. Professionals, whether they are on the go or in the office, will be able to use their iPhones to natively access top news shared by their industry peers and save articles to read at a later time. iPhone users will also be able to share relevant news with their connections and post headlines to their network stream directly from the application. To download the latest version of the application, please go to the iPhone app store.
(EON: Enhanced Online News)--LinkedIn, the world's largest professional network with more than 90 million members worldwide, launched the beta of LinkedIn Today, a new product that surfaces the top headlines and stories being shared the most across multiple industries by LinkedIn’s trusted network of professionals. LinkedIn Today gives members a customized and tailored way to consume the top trending news relevant to a particular industry and by what is being shared the most frequently by those industry’s professionals.

Three Unique Professional Lenses on News and Insights

LinkedIn Today allows members to access their professional news through three different lenses – by their connections, industry, and the broader global professional network. LinkedIn offers the unique ability for members to read what their connections are reading, as well as access a digest of what is top of mind across their specific industry. They will also have the ability to read what headlines are trending across multiple industries and sources by LinkedIn’s global network of professionals.

07
March
2011

CNET: Warner Bros. to offer films via Facebook

Warner Bros. is apparently hoping to attract new fans by offering movies for viewing on Facebook.
The movie studio announced this evening it would begin testing a program that would offer movies for sale or rental for a brief period through its fan pages on the social-networking giant.
Beginning tomorrow, Facebook users can use Facebook Credits to rent "The Dark Knight" through the movie's official fan page on the social-networking site, Warner said in statement. The movie can be rented for 30 Facebook credits or $3, and Facebook users will have access to the movie for 48 hours through their accounts on the social network.
Facebook Credits is an alternative payment option for more than 150 games and applications on the social network. It's supported by games such as FarmVille and Mafia Wars, as well as Bejeweled Blitz and Madden NFL Superstars. Most titles still allow gamers to pay with credit cards, but it's Facebook's hope that eventually, users will buy all virtual goods with Credits.
The studio sees the social network as fertile ground for video on demand--considered a key revenue source for Hollywood studios grappling with falling box office receipts and lagging DVD sales.
"Facebook has become a daily destination for hundreds of millions of people," Thomas Gewecke, president of Warner Bros. Digital Distribution, said in a statement. "Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network."
For Facebook, the program dovetails with the notion that it could someday supplant corporate Web sites, a scenario outlined by Stephen Haines, commercial director of Facebook's U.K. operation, at a conference in London earlier this month.
Facebook representatives did not immediately respond to a request for comment.
In addition to being able to pause the movie and resume it at their leisure when they log back in to Facebook, Warner Bros. said users will still be able to post comments on the movie and interact with friends on the network while watching their selection.
The program is currently available only in the U.S., and additional titles will be added on a regular basis over the coming months, Warner Bros. said.

Warner Bros. is apparently hoping to attract new fans by offering movies for viewing on Facebook.The movie studio announced this evening it would begin testing a program that would offer movies for sale or rental for a brief period through its fan pages on the social-networking giant.Beginning tomorrow, Facebook users can use Facebook Credits to rent "The Dark Knight" through the movie's official fan page on the social-networking site, Warner said in statement.

The movie can be rented for 30 Facebook credits or $3, and Facebook users will have access to the movie for 48 hours through their accounts on the social network.Facebook Credits is an alternative payment option for more than 150 games and applications on the social network. It's supported by games such as FarmVille and Mafia Wars, as well as Bejeweled Blitz and Madden NFL Superstars. Most titles still allow gamers to pay with credit cards, but it's Facebook's hope that eventually, users will buy all virtual goods with Credits.

05
March
2011

CNBC: Facebook is now worth $65 billion

A new report from CNBC claims that Facebook, the world's most popular online social networking website, is now worth a staggering $65 billion. The report comes following the announcement that General Atlantic will purchase one tenth of one percent of Facebook, valuing the social network at $65 billion. The deal has been approved by investors of General Atlantic, but not by Facebook at this time.
Earlier this year, it was revealed that Goldman Sachs would invest $500 million into Facebook, valuing the company at $50 billion at the time.

A new report from CNBC claims that Facebook, the world's most popular online social networking website, is now worth a staggering $65 billion. The report comes following the announcement that General Atlantic will purchase one tenth of one percent of Facebook, valuing the social network at $65 billion.

The deal has been approved by investors of General Atlantic, but not by Facebook at this time.Earlier this year, it was revealed that Goldman Sachs would invest $500 million into Facebook, valuing the company at $50 billion at the time.


04
March
2011

WSJ: Web Video Rivalry Sparks U.S. Probe

The Wall Street Journal, March 4th, 12:00 PM

The Justice Department is reportedly investigating whether a group representing some top tech firms, including Microsoft and Apple, is trying to stifle a Google-backed free alternative technology for delivering online video. Sources tell The Wall Street Journal that the Justice Department has launched a formal antitrust probe into MPEG LA and its members, and whether they're trying to cripple an alternative format called VP8 that Google released last year -- "by creating legal uncertainty over whether users might violate patents by employing that technology."

03
March
2011

Social Media Goes Live with New Facebook Video-Chat App

 

Social networking isn’t just about status updates and check-ins anymore. A new Facebook app called SocialEyes allows users to video-chat with friends, creating a kind of social video experience that could have broad implications for social media platforms across the Web.
Co-launched by Rob Glaser and Rob Miller of RealNetworks fame, the app functions by accessing users’ information and allowing users to video chat with friends or join and start groups where they can chat with other group members, according to PC Magazine.
While video chat is not a new platform (think Skype), it’s new to social networking — and with a heavy hitter like Facebook adopting the technology, it's not unlikely that other social media players will follow suit. Facebook is currently making it easy for users to get on board with the concept by offering SocialEyes for free via its Facebook apps.

Social networking isn’t just about status updates and check-ins anymore. A new Facebook app called SocialEyes allows users to video-chat with friends, creating a kind of social video experience that could have broad implications for social media platforms across the Web.

Co-launched by Rob Glaser and Rob Miller of RealNetworks fame, the app functions by accessing users’ information and allowing users to video chat with friends or join and start groups where they can chat with other group members, according to PC Magazine.

While video chat is not a new platform (think Skype), it’s new to social networking — and with a heavy hitter like Facebook adopting the technology, it's not unlikely that other social media players will follow suit. Facebook is currently making it easy for users to get on board with the concept by offering SocialEyes for free via its Facebook apps.

(Source:Gather.com)

 

28
February
2011

OVIA Solution Dramatically Reduces Time and Money for Recruitment Teams

 

A company whose mission it is to replace telephone job screenings with automated video interviews has released a case study demonstrating the speed and effectiveness of this cutting-edge staffing solution.
Graduate Fasttrack is a leading provider of graduates, primarily for sales positions. The recruitment firm often receives more than 10,000 resumes a month from prospective candidates. It needed to find a method of identifying the best candidates and referring them to clients. The identification process needed to be completed quickly – before competing staffing firms had the chance to offer their candidates. Typically, just 2% of candidates are moved forward by Graduate Fasttrack following their initial screening.
“The biggest problem we have as a business, because we’re in the graduate space, we get flooded with applications- we get 10,000 applications on average every month”
Gordon Bennell, MD Graduate Fasttrack
In order to speed the process and get its prospects to market faster than their competition, Graduate Fasttrack provided candidates with a public link on their job adverts which allowed respondents to complete an OVIA video interview. As a result, the most motivated candidates recorded unrehearsed answers to a set of targeted interview questions. Graduate Fasttrack then received these responses and were able to immediately invite the best candidates in for a face-to-face interview.
“Candidates have to be not only presentable, but also the ability to communicate and come across well. OVIA allows you to see that in a snapshot within five minutes, which is something you can’t get from a telephone conversation”
David Bumby, Sales Director, Graduate Fasttrack.
The results were four-fold:
1. Found the Best Candidates Faster - the time to find the best candidates was reduced as applying using a video interview allowed candidates to fast track their application
2. Bulk Screening - the candidates who were not outstanding on paper but demonstrated the communication skills to be excellent salespeople were able to make themselves standout through recording a video interview
3. Sharing Video Responses with Clients - candidates with exceptional video interviews could be introduced to the client, increasing the chances they would be successfully placed
4. Internal Memory Aid - good candidates who could not be immediately be placed could be referred to later in the video interview database

A company whose mission it is to replace telephone job screenings with automated video interviews has released a case study demonstrating the speed and effectiveness of this cutting-edge staffing solution.

Graduate Fasttrack is a leading provider of graduates, primarily for sales positions. The recruitment firm often receives more than 10,000 resumes a month from prospective candidates. It needed to find a method of identifying the best candidates and referring them to clients. The identification process needed to be completed quickly – before competing staffing firms had the chance to offer their candidates. Typically, just 2% of candidates are moved forward by Graduate Fasttrack following their initial screening.

“The biggest problem we have as a business, because we’re in the graduate space, we get flooded with applications- we get 10,000 applications on average every month” Gordon Bennell, MD Graduate Fasttrack

17
February
2011

What is Cloud Computing?

What is Cloud Computing?
Cloud Computing is a term that is often bandied about the web these days and often attributed to different things that -- on the surface -- don't seem to have that much in common. So just what is Cloud Computing? I've heard it called a service, a platform, and even an operating system. Some even link it to such concepts as grid computing -- which is a way of taking many different computers and linking them together to form one very big computer.
A basic definition of cloud computing is the use of the Internet for the tasks you perform on your computer. The "cloud" represents the Internet.
Cloud Computing is a Service
The simplest thing that a computer does is allow us to store and retrieve information. We can store our family photographs, our favorite songs, or even save movies on it. This is also the most basic service offered by cloud computing.
Flickr is a great example of cloud computing as a service. While Flickr started with an emphasis on sharing photos and images, it has emerged as a great place to store those images. In many ways, it is superior to storing the images on your computer.
First, Flickr allows you to easily access your images no matter where you are or what type of device you are using. While you might upload the photos of your vacation to Greece from your home computer, you can easily access them from your laptop while on the road or even from your iPhone while sitting in your local coffee house.
Second, Flickr lets you share the images. There's no need to burn them to a compact disc or save them on a flash drive. You can just send someone your Flickr address.
Third, Flickr provides data security. If you keep your photos on your local computer, what happens if your hard drive crashes? You'd better hope you backed them up to a CD or a flash drive! By uploading the images to Flickr, you are providing yourself with data security by creating a backup on the web. And while it is always best to keep a local copy -- either on your computer, a compact disc or a flash drive -- the truth is that you are far more likely to lose the images you store locally than Flickr is of losing your images.
This is also where grid computing comes into play. Beyond just being used as a place to store and share information, cloud computing can be used to manipulate information. For example, instead of using a local database, businesses could rent CPU time on a web-based database.
The downside? It is not all clear skies and violin music. The major drawback to using cloud computing as a service is that it requires an Internet connection. So, while there are many benefits, you'll lose them off if you are cut off from the Web.
Cloud Computing is a Platform
The web is the operating system of the future. While not exactly true -- we'll always need a local operating system -- this popular saying really means that the web is the next great platform.
What's a platform? It is the basic structure on which applications stand. In other words, it is what runs our apps. Windows is a platform. The Mac OS is a platform. But a platform doesn't have to be an operating system. Java is a platform even though it is not an operating system.
Through cloud computing, the web is becoming a platform. With trends such as Office 2.0, we are seeing more and more applications that were once the province of desktop computers being converted into web applications. Word processors like Buzzword and office suites like Google Docs are slowly becoming as functional as their desktop counterparts and could easily replace software such as Microsoft Office in many homes or small offices.
But cloud computing transcends Office 2.0 to deliver applications of all shapes and sizes from web mashups to Facebook applications to web-based massively multiplayer online role-playing games. With new technologies that help web applications store some information locally -- which allows an online word processor to be used offline as well -- and a new browser called Chrome to push the envelope, Google is a major player in turning cloud computing into a platform.
Cloud Computing and Interoperability
A major barrier to cloud computing is the interoperability of applications. While it is possible to insert an Adobe Acrobat file into a Microsoft Word document, things get a little bit stickier when we talk about web-based applications.
This is where some of the most attractive elements to cloud computing -- storing the information on the web and allowing the web to do most of the 'computing' -- becomes a barrier to getting things done. While we might one day be able to insert our Google Docs word processor document into our Google Docs spreadsheet, things are a little stickier when it comes to inserting a Buzzword document into our Google Docs spreadsheet.
Ignoring for a moment that Google probably doesn't want you to have the ability to insert a competitor's document into their spreadsheet, this creates a ton of data security issues. So not only would we need a standard for web 'documents' to become web 'objects' capable of being generically inserted into any other web document, we'll also need a system to maintain a certain level of security when it comes to this type of data sharing.
Possible? Certainly, but it isn't anything that will happen overnight.
What is Cloud Computing?
This brings us back to the initial question. What is cloud computing? It is the process of taking the services and tasks performed by our computers and bringing them to the web.
What does this mean to us?
With the "cloud" doing most of the work, this frees us up to access the "cloud" however we choose. It could be a super-charged desktop PC designed for high-end gaming, or a "thin client" laptop running the Linux operating system with an 8 gig flash drive instead of a conventional hard drive, or even an iPhone or a Blackberry.
We can also get at the same information and perform the same tasks whether we are at work, at home, or even a friend's house. Not that you would want to take a break between rounds of Texas Hold'em to do some work for the office -- but the prospect of being able to do it is pretty cool.
Suggested Reading

Cloud Computing is a term that is often bandied about the web these days and often attributed to different things that -- on the surface -- don't seem to have that much in common. So just what is Cloud Computing? I've heard it called a service, a platform, and even an operating system. Some even link it to such concepts as grid computing -- which is a way of taking many different computers and linking them together to form one very big computer.

A basic definition of cloud computing is the use of the Internet for the tasks you perform on your computer. The "cloud" represents the Internet.

Cloud Computing is a Service

The simplest thing that a computer does is allow us to store and retrieve information. We can store our family photographs, our favorite songs, or even save movies on it. This is also the most basic service offered by cloud computing.

 

 

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